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Benefits of Cold Plunge. Written by Maya Shetty, BS

Can Cold Water Plunges Improve Mental Health?

While the idea of diving into extremely  cold water seems unappealing to most, recent studies have shown that CWI offers emotional benefits. In 2021, researchers recruited undergraduate students to take a 20-minute dip in chilly sea water (13.6°C, 56.5°F) and report their emotions before and after using a Profile of Mood States questionnaire. Compared to controls, the students who engaged in CWI experienced a shift in mood, noting a significant decrease in negative emotions like tension, anger, depression, fatigue, and confusion. Moreover, they experienced boosts in positive emotions such as vigor and self-esteem. Further research involving thirty-three adults new to cold-water swimming highlighted similar benefits. After immersing in a cold bath (20°C, 68°F) for just five minutes, participants reported feeling more active, alert, attentive, proud, and inspired.

These studies, which utilize self-reported questionnaires, indicate that cold-water immersion may significantly enhance mood and overall psychological well-being. It appears to activate traits associated with increased motivation and vitality, while simultaneously diminishing feelings of distress and nervousness. 

How to Lower Cortisol Levels Naturally

CWI presents a unique stimulus for the body, prompting significant shifts in its hormonal stress response, particularly involving cortisol, a key regulator of stress. Unlike other stress hormones such as noradrenaline, cortisol levels remain relatively unchanged during the initial shock of cold water. Research highlights an intriguing aspect of cortisol dynamics: while levels do not significantly change during CWI, they significantly decrease afterward.

For example, a study concluded that a one-hour CWI session, whether in thermoneutral (32°C, 90°F), cooler (20°C, 68°F), or cold (14°C, 57°F) water, did not lead to an increase in blood cortisol concentrations. Instead, cortisol levels tended to decrease across all temperatures tested and remained below initial levels an hour after immersion. These findings suggest that cortisol production is not significantly activated by CWI, contrary to what might be expected under typical stress conditions. In fact, CWI may have potent stress-modulating effects. Further research indicates that cortisol levels remain considerably lower for up to three hours after just 15 minutes of CWI (10°C, 50°F). This pattern of response reveals a sophisticated regulatory mechanism, suggesting that CWI can effectively diminish feelings of stress following a session.

CWI may have the potential to modify our body’s stress response to stressors in everyday life. In a study where participants engaged in winter swimming (water 0-2°C, 32-36°F) for twenty seconds or cryotherapy (-110°C, -166°F) for two minutes, three times a week for twelve weeks, the body adapted remarkably. After just four weeks, participants showed significantly lower cortisol levels post-exposure, with levels continuing to drop in the following weeks. This adaptation contrasted with the noradrenaline response, which remained consistent even as the body became accustomed to the cold stress. This reduced cortisol response not only diminished the stress perceived from cold but also potentially enhanced the body’s capacity to manage other stressors more effectively. 

The main take away from this study is that by reducing cortisol production in response to repeated cold exposure, participants might also release less cortisol in response to other stressors in everyday life, thus fostering a more resilient physiological state over time.

“Resilience is the ability to adapt to life’s stressors and adversities,” says Dr. Chawla. “The body and mind are interconnected, therefore greater physiological resilience may lead to greater psychological resilience as well.”

How Cold Water Immersion Impacts the Brain

CWI has been scientifically observed to influence brain function, affecting mood, stress response, and potentially brain health through several mechanisms. The immediate physiological response triggered by CWI is largely due to the dramatic change in temperature. A dense concentration of cold receptors in the skin detects this change, leading to a surge of electrical impulses from peripheral nerve endings to the brain. This intense stimulation activates various neural pathways, initiating a cascade of chemical responses designed to help the body manage and adapt to the stressor.

During the initial shock of CWI, the body experiences stress and discomfort due to the sudden drop in temperature. To counteract this, endorphins, the body’s natural pain relievers, are released. These endorphins not only reduce pain but also enhance feelings of well-being, akin to the “runner’s high” that often occurs in other physically demanding or stressful situations. 

CWI also activates the sympathetic nervous system (SNS), which controls our “fight-or-flight” responses. This activation leads to a significant increase in noradrenaline (also known as norepinephrine), an excitatory neurotransmitter that not only helps manage stress but also boosts energy and focus. The surge in noradrenaline increases blood flow to the brain, potentially causing feelings of euphoria.

These two neurotransmitters play complementary roles. While norepinephrine prepares the body to handle acute stress by enhancing alertness and readiness, endorphins work to soothe pain and promote a positive mood. This dual response helps individuals cope with the immediate impacts of cold exposure more comfortably and can make the experience of cold water immersion more tolerable–and potentially even rewarding.

Regarding whether CWI has long-term positive effects on the brain, research indicates inconsistent results with respect to the increase of endorphin levels. It is possible that not everyone experiences this endorphin response to CWI, and among those who do, the effect may diminish over time, as the body becomes accustomed to the cold exposure. On the contrary, the increase in noradrenaline continues with each session of CWI, even after the body has adapted after months of regular practice. 

These findings underscore the potential of CWI to be used as a reliable tool for improving energy, focus, and mood. These findings also point to the potential of CWI to be used in the treatment of neurological conditions that involve low noradrenaline, including anxiety and depression. However, more research is needed to understand if CWI has long-term effects on emotional well-being outside the water.

Also, CWI may improve brain function through the release of cold-shock proteins, which are produced by the body in response to cold conditions. Animal studies reveal that proteins like RNA binding protein (RBM3) play a crucial role in repairing and regenerating nerve cell connections after they’ve been exposed to cold. Additionally, studies have demonstrated that over-expressing RBM3 can help prevent neuronal connection loss in mice with neurodegenerative diseases. Although there is limited evidence in humans, these findings in mice suggest that regular CWI could potentially boost the expression of such beneficial proteins in humans, offering protection against or slowing the progression of neurodegenerative diseases by preserving and reinforcing neural connections. 

Reaction to Cold Water: Full-Body vs. Facial Immersion

Physiological responses to CWI differ significantly based on whether the exposure is to the full body or just the face. Full-body immersion exposes a significant surface area to cold, inducing thermal stress that can substantially lower skin and core body temperatures. This extensive exposure activates the sympathetic nervous system, which in turn triggers a release of neurotransmitters and hormones that drive the stress response. Consequently, this leads to vasoconstriction, an increased heart rate, and a heightened metabolic rate, all of which help preserve body heat and maintain core temperature.

In contrast, immersing just the face in cold water activates parasympathetic activity, which is responsible for “rest and digest” functions in the body. This effect is likely due to the mammalian diving reflex—an evolutionary adaptation that optimizes respiration and conserves oxygen by preferentially directing oxygen to vital organs. The diving reflex is mediated by the vagus nerve, which activates the parasympathetic system and releases a sense of calm. The trigeminal nerve in the face also plays a crucial role when stimulated by cold, sending signals that further enhance parasympathetic output, decreasing heart rate, and boosting digestive activity. 

These differences highlight how CWI can be strategically used to target specific physiological responses and therapeutic outcomes, depending on whether the exposure is localized to the face or involves the entire body.

“I sometimes recommend facial cold water immersion to my patients as part of the T in TIPP skills to help people with emotion regulation. TIPP stands for temperature, intense exercise, progressive muscle relaxation, and paced breathing,” says Dr. Chawla. “These skills involve changing your body chemistry to shift emotions. Some people find brief facial immersion in cold water or taking a cold shower to be helpful in shifting their body chemistry and thereby shifting their emotional state.” 

Now offering Sauna and Cold Plunge!

The detox den

Our newest feature at our cargo district location includes a 3 person infrared Sauna and side by side cold plunge tubs.

Sure, you can pay for a gym membership just to use their overcrowded sauna and sit with a large group of sweaty naked people, OR you can enjoy the luxurious and private Detox Den at Shine On Massage in the Cargo District all to yourself!

Sauna packages and online booking available now and monthly unlimited Sauna Memberships coming soon!

New Location now Open in the Cargo District!

We have some exciting news!

We have officially opened our second location in the East Cargo District at 1948 Moss Street!

Tucked away beside a beautiful outdoor garden shop and right behind Mess Hall lies your new neighborhood massage studio. Mention this blog and receive $10 off your first booking!

The Lobby

We offer Lymphatic Drainage Massage packages!

LYMPHATIC DRAINAGE IS A GENTLE MASSAGE THAT USES VERY LIGHT PRESSURE AND LIGHT RHYTHMIC STROKES TO STIMULATE THE LYMPHATIC SYSTEM TO REMOVE WASTE AND TOXINS FROM THE TISSUES. A LYMPHATIC MASSAGE CAN HELP TO DECREASE FATIGUE, SWELLING, AND PAIN AS IT SUPPORTS THE BODY’S NATURAL IMMUNE SYSTEM. ASK US ABOUT OUR POST-OP PACKAGES!

Meet Our Newest Deep Tissue Therapist, Lukas!

Lukas grew up in Jersey teaching swim lessons. During that time he fell in love with biomechanics and teaching people how to move fluidly, in fluid. When he moved to North Carolina he began teaching pool aerobics as a way to further that aim. Later on he began training Muay Thai, learning more about the connection between mind and body as a means to express himself. Eventually hard training led to back and neck injuries that were devastating. That's when a Massage Therapist changed his life. After his first session he felt completely new. The next day he decided he wanted to be a Massage Therapist to help people reclaim agency over their bodies. His goal is to provide the best treatment possible to people so they can do the things they love in life, pain free.

Meet our Newest LMBT, Austin!

Austin is a Wilmington native who loves living on the coast. He studied at Miller Motte College of Wilmington where graduated in 2017. He specializes in deep tissue, sports massage, and pain relief. Using an intuitive approach he believes in providing his clients with the best body work to increase their quality of life and allow them to live pain free to take back control of how they feel through the physical relief and information he can provide them. Outside of work he likes to surf, work out, go for hikes at Carolina Beach State park, run on the Wrightsville Beach loop, and spend time with his friends at the local breweries and restaurants. Book your massage with Austin today!

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Our New Massage Studio, Daggers Deep Tissue & Sports Massage!

Shine On is proud to announce that she now has a big brother! So many of our clients have expressed to us how much they love that we offer deep tissue massage incorporated with Sports Massage. We listened. Daggers is your new one-stop-shop for sports recovery.

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One very happy client!

One very happy client!

It is like walking into a warm and cozy, Colorado resort style lounge transformed into your own personal healing space. We now have Normatec Leg Compressors which are proven to help your blood circulation, reduce soreness, and almost cut your leg recovery time in half! Check out our new studio at daggersmassage.com and book your first session today! Mention that you read this blog and receive $10 off your first visit!

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Normatec Leg Compression!

Normatec Leg Compression!

We Are Open!

Shine On is beyond excited to announce that we are OPEN! After almost three months of being forced to shut down, we started to really miss our clients and the rewarding feeling of easing their pain. We are at half capacity so schedule space is much more limited than before.

We are continuing to spend 20 minutes sanitizing and wiping down every surface after each service. We ask anyone experiencing any flu-like symptoms to please not book at this time (Even if it is just allergies).

We are now taking credit card information upon booking. This new feature does not charge you and you will not have to pay until after your service is complete. The reason for this is to limit the spread of germs and to protect our staff if a client is to cancel outside the 24 hour window or no-call-no-show. If you decide to cancel and do not do so within 24 hours of booking your appointment, you will be charged for 50% of whichever service you chose. Wow! That sounded harsh! At Shine On, we understand that cancellation policies can sound a little harsh but we plan our day around these appointments and in these difficult times, our schedule space is extremely valuable to us.

We hope everyone is being safe and we can not wait to see all of our wonderful clients again! Shine On through this, you crazy diamonds!

Valentines Special Is Live!

Our Valentines Special is now live! Space is limited so book your Couples Massage soon! Shine On!

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Shine On Now Offers Customized Facials!

Facials and facial massage are beneficial for all skin types and concerns. Pollution, dirt and dead skin cells accumulate and leave the skin dull and lack luster. As we get older, our skin cell turn over slows down causing it to age. Just as the muscles in our body need exercise and massage, so do our facial muscles. At Shine On, we make sure to address individual needs and concerns incorporating facial massage to relieve tension and congestion. With our all natural products and modalities such as Gua-Sha and Cupping, you will leave feeling rejuvenated and shining from the inside out. PROTECT, NOURISH, and REPLENISH your skin today with a customized facial and massage so you can Shine On!